Big G has been working on it for a year. He still has to do it for a while, but now the road is marked: Google intends to radically change the privacy statement, to further protect it with the development of a program called Privacy Sandbox.
A standard that simplifies and allows websites to access user information without compromising privacy. The stated goal is to benefit from online advertising, without the use of third-party cookies.
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| Google introduces its Privacy Sandbox for Android - Adobe Stock |
The Mountain View giant has announced the start of a multi-year ad tracking system for Android phones, moving the mobile platform in the same way that Apple's iOS tracker block did last year.
Four design proposals, including an advertising system based on topics and interests
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| Google is working on the cookie policy - pixabay |
For now, Android devices have been given a different identifier known as the "Advertising ID", which is used to create an Android user profile that developers can use to target in-app ads.
But as new changes begin, the Advertising ID will be phased out in favor of other ways to identify Google which it believes will improve users' privacy, according to a blog published Wednesday. ( Google Breakthrough: Privacy Sandbox for Android. So everything changes )
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"Today we are announcing a multi-year plan to create a Privacy Sandbox for Android, with the aim of launching confidential advertising solutions." So is Anthony Chavez. "These solutions will limit the sharing of user data with third-party companies and will work anonymously between applications, including the advertising ID - explains the vice president of product management in the Android security and privacy team - and explores the capabilities of hidden data. and SDKs for advertising ”.
Google started adding privacy methods to the Advertising ID last year, introducing changes that allow users to remove their unique identifier from the system and Over write it zero when they stop tracking. But recent steps indicate that developers will need to use a completely different system to access user preferences data over the next few years.
The details are not yet clear how this will be done but Google plans to work with developers to find a better way to use it. Four design suggestions, which include a theme and enthusiasm-based advertising system and the use of Chrome's API FLEDGE to allow developers to target your target audience without sharing user data with third parties.
While the comparison of Apple’s tracker blocker for iOS is clear, Google’s strategy is also very different, shaped by the priorities stated by its business model and the fear of causing antitrust claims.
Thus, Google guarantees robust developer systems and strict privacy for Android users, an agreement considered to be the best in both worlds. So far, the feedback from Android app makers has been great. The foundation is there, now the height of the situation must be achieved.
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